Strava is buying up athletic training apps – first Runna, and now The Breakaway

Strava, a leading social fitness app, has recently acquired two apps: The Breakaway, an AI-driven cycling app, and Runna, a UK-based running app. These acquisitions highlight Strava's focus on offering personalized training plans to its users. While Strava is known for tracking workouts and planning outdoor routes, its social component sets it apart by allowing users to share their exercise activities with friends. Despite the acquisitions, Strava assures users that it will continue to offer an open API, enabling athletes to integrate third-party apps with their Strava data. Strava has not yet detailed how features from Runna and The Breakaway will be integrated but plans to maintain them as standalone apps.

Strava's CEO, Michael Martin, emphasizes the potential to enhance user experiences by integrating these apps into Strava's ecosystem, aiming to streamline the process of planning, training, and sharing workouts. Currently, Strava's annual subscription costs around $80, while Runna and The Breakaway are priced at $120 and $70, respectively. Martin has stated there are no immediate plans to alter pricing or restrict access to free versions of these products.

Key takeaways

Strava has acquired two apps, The Breakaway and Runna, to enhance its training plan offerings for cyclists and runners.
The Breakaway and Runna will likely remain standalone apps, with no immediate plans to integrate their features into Strava.
Strava reassures users that it will continue to offer an open API, allowing third-party app integrations.
There are no current plans to change the pricing or remove access to free versions of Strava, Runna, and The Breakaway.

Strava is buying up athletic training apps – first Runna, and now The Breakaway | TechCrunch

Key takeaways

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