How Warp is introducing robots to automate its network of warehouses | TechCrunch
Jun 12, 2025 - techcrunch.com
Warp, founded in 2021, aims to enhance supply chain efficiency by integrating robots into its warehouse operations. The company, which serves clients like Walmart, Gopuff, and HelloFresh, is focusing on automating warehouse workflows using AI and robotics, as it cannot automate long-haul trucking or short-range delivery. Warp has created a digital twin of its Los Angeles test facility to experiment with automation, initially attempting to train humanoid robots to use pallet jacks before finding success with off-the-shelf robots enhanced with additional technology. The company has divided complex logistics problems into manageable components, using AI to optimize unloading, storing, and reloading processes.
Warp raised a $10 million Series A round, co-led by Up.Partners and Blue Bear Capital, to support these developments. The company plans to deploy robots in its core network warehouses in Los Angeles, Chicago, New Jersey, Dallas, and Miami, maintaining a competitive edge by not selling the technology outside its network. Co-founder and CRO Troy Lester noted that these robots could alleviate staffing issues and reduce labor costs for Warp's warehouse partners. Warp's approach emphasizes its identity as a logistics company leveraging technology to enhance service, rather than positioning itself solely as a robotics or AI company.
Key takeaways:
Warp is using robots to automate workflows inside its warehouses to make supply chains more efficient.
The company has created a digital twin of its Los Angeles test warehouse to experiment with automation.
Warp raised a $10 million Series A round to support its development of robotic automation in warehouses.
The company plans to deploy robots in its core network locations but does not intend to sell the technology outside its hub.
