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Feature Story

Canva Acquires Affinity Design Adding AI Tools to Portfolio as It Rivals Adobe

Mar 29, 2024 · bloomberg.com
Canva Acquires Affinity Design Adding AI Tools to Portfolio as It Rivals Adobe
Canva Inc. has secured its largest acquisition to date by purchasing the Affinity suite of creative software, a popular choice among Mac users. The deal, a combination of cash and stock, is worth several hundred million pounds, according to Canva's co-founder and COO, Cliff Obrecht.

This acquisition represents a significant step for Canva, Australia's most valuable startup currently valued at $26 billion, in its bid to compete with Adobe Inc. It also marks a milestone in the expansion of Canva's range of professional tools.

Key takeaways

  • Canva Inc. has acquired the Affinity suite of creative software, marking its biggest acquisition to date.
  • The acquisition is a strategic move to compete with Adobe Inc.
  • The deal, a mix of cash and stock, is valued at several hundred million pounds.
  • This acquisition is a significant milestone in the expansion of Canva's range of professional tools.
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