The launch is part of Business Insider's ongoing product innovation strategy, with plans to introduce more personalization features soon. This initiative follows other AI-driven developments by the company, such as on-site search, a smart paywall, and an ad targeting tool.
Key takeaways:
- Business Insider has launched an AI-generated audio briefing feature for voice-over summaries of top stories.
- The audio briefing builds on technology from the company's AI-powered on-site search, which increased article clicks by over 50%.
- The feature allows readers to select topics for deeper dives or access full stories, with more personalization options coming soon.
- The launch is part of Business Insider's ongoing AI-powered innovations, including on-site search, a smart paywall, and an ad targeting tool.