Harry Hope, Business Insider's Chief Technology Officer, emphasized that audio adds a new dimension to their journalism, aligning with their goal of fostering a deeper connection with their audience. The launch is part of an ongoing product development strategy, with plans to introduce new features and personalization options in the coming weeks. This initiative follows other AI-driven projects by Business Insider, such as a smart paywall and an ad targeting tool.
Key takeaways:
- Business Insider has launched a new AI-powered audio briefing feature that provides voice-over summaries of top stories in real-time.
- The audio briefing builds on technology from Business Insider's AI-powered on-site search, which increased article clicks by over 50%.
- The feature allows users to select topics for deeper dives or access full stories, with more personalization options coming soon.
- This launch is part of Business Insider's ongoing AI-driven product innovations, including previous tools like smart paywalls and ad targeting.