Automattic plans to integrate Clay into its broader ecosystem, particularly with Beeper, and potentially use it as an identity layer for various tools. While specific integration plans and timelines are not finalized, Clay will continue to operate as a freemium service, with paid plans starting at $10 per month. The acquisition aligns with both companies' shared values, particularly around open-source technology. Clay's team is interested in future integrations with open technologies like ActivityPub and AT Protocol. The app, which manages over 150 million relationships, is available on macOS, Windows, iOS, and web platforms.
Key takeaways:
- Automattic has acquired the relationship-management app Clay, which will be integrated with its other products like Beeper.
- Clay functions as a personal CRM, allowing users to organize contacts and track updates from various platforms, and includes an AI helper called Nexus.
- Clay's team, including its co-founders, will join Automattic's Other Bets Division, which also includes Beeper and Gravatar.
- The long-term plan for Clay at Automattic involves integration with Beeper and potentially becoming an identity layer for various tools, though no specific timeline has been provided.