Apple's strategy appears to be one of patience and precision, rather than rushing AI features to market. Federighi clarified that Apple Intelligence was never intended to be just a chatbot, suggesting a broader vision for AI integration. While Apple may seem behind in AI, its history of successful late entries into markets, like smartwatches, suggests this approach could work in its favor. The future of AI in consumer devices remains uncertain, but Apple's deliberate pace might ultimately lead to more meaningful and practical AI features.
Key takeaways:
- Apple's WWDC 2025 was light on AI announcements compared to competitors like Google, with a focus on a new AI health coach and Visual Intelligence.
- The anticipated AI Siri update was delayed, raising doubts about Apple's ability to compete in AI-driven features.
- Apple's approach to AI is cautious, prioritizing thorough development over rushing to market, despite investor pressure.
- Apple's strategy of entering markets late but with polished products may apply to AI, potentially leading to more useful features in the future.